The Truth About Commission Rates In Gawler

Most people are wrong about agent fees. People believe agents do the same job. They pick the cheapest one. They think they are saving money. If Agent A charges 1.5% and the pro charges more, they choose the discounter. The math says money in the pocket. This is dangerous math. The discount broker is usually the most expensive in the end. The reason? They achieve a lower price. The gap in the final figure is often far bigger than the small saving.



Use logic. If an agent cannot negotiate their own full fee, will they fight for your money? They won't. They give in straight away. When a buyer offers low, they advise: "You should sell." They want the quick sale. They don't fight. A pro fights for every dollar. We are professionals.



I witness owners locally lose $20,000 or $30,000 for a small discount. It is tragic. You sell your home once. The goal is the peak. The fee is an investment. By achieving $20,000 more, even with a higher rate, you are $15,000 better off. Look at the bottom line. Look at the net, not the fee.



Price vs. Performance In Real Estate



Know the gap between price and result. McDonalds and fine dining differ greatly. Salespeople are the same. Some just open doors. They put it on the internet and hope. That is zero skill. You could do that.



A negotiator markets proactively. We chase leads. We manage the look. We write compelling ads. And most importantly: we close. When a buyer says "$600,000 is my limit", the cheap agent believes them. The pro knows how to get them to $620,000. The gap is your money. That is performance.



Budget brokers need quantity. They need bulk sales to make a living. They are too busy to maximize your price. You are just another sale. I limit my listings. To work harder on your sale. I charge correctly to give 100%. Avoid the churner.



Why The Best Negotiators Charge More



Negotiation is not arguing. It is a science. It is knowing when to speak and staying calm. Understanding signals. Building pressure. A good negotiator gets more money against themselves. We use the market to get the max.



This skill takes years to get right. It is valuable. You engage us for this skill. Not for the sticker. You pay us to negotiate. If your agent is weak, they will cost you. They ask for reductions rather than negotiating. Easier to lower price than to get more. Bad agents lower price. Good agents build.



Ask the agent: "Show me of a recent negotiation." Watch them. Should they say "It was easy," worry. Look for "I created a bidding war." That is the winner. I fight for you. That is my job.



Marketing Budgets: Who Pays For What?



You might hear "advertising included." Sounds good? Be careful. There is no free lunch. If they pay, they go cheap. Basic listing. You get iPhone photos. You get no signboard. Why? it is coming out of their pocket. They want to spend less.



To sell for a premium price, you need premium marketing. Premiere listing on RealEstate.com.au. Video. 3D tours. Social media ads. It isn't cheap. It reaches more people. Volume creates price. Demand equals value. Cutting ad spend and lose a bidder, you might lose $10,000 in price. Not smart.



My strategy is you pay for ads. Because then we control it. We go big to get the result. Your house. Give it the best chance. Don't be invisible to save a grand. It creates the result.



Beware Of Over-Quoting Agents



Another trick of bad agents is over-quoting. They promise it is worth millions when market value is less. They do this to flatter you. They get the listing because you want $700k. Later, it doesn't sell. They make excuses. They crunch you down to $600k. You get market value eventually.



But you hired the liar. The good agent who was real lost the job. Don't reward lies. If it sounds too good way more than others, be suspicious. Show me the sales. Without proof, they are faking. Brad Smith gives honest appraisals. I base it on facts. I might be conservative, but I deliver. I often exceed it with hard work, not false hope.



Protect yourself. It is a game. Find the ethical agent. Select the person who tells you what you need to hear, not fairytales. That is the expert who will actually sell your home at the top.



How To Spot A great Agent



Before you sign, checklist this:
1. How do you negotiate?.
2. Show me recent sales.
3. How check this out do you handle multiple offers?.
4. Justify your commission.
5. What is the plan?.



Their answers will tell you everything. If they stumble, don't hire them. If they are confident, hire them. If they discount immediately, reject them. If they give away their money, they will lose your equity.



Ask me. Test me. I am prepared. I know my value. Pick me. I am not the cheapest, I am the value choice. Quality pays for itself ultimately.

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